Lord Law Firm, LLC
Credit Cards Accepted: Payment Cards
Call Today for a free Consultation
803-407-4140
View Blog Navigation

Is underage drinking being encouraged in alcohol advertising?

According to a recent survey, alcoholic beverages that are popular with underage drinkers are heavily advertised to young people in the magazines they like to read. According to the study, advertising seen by those who are under the age of 21 could be encouraging them to engage in underage drinking activities. The research was published in this month's edition of the Journal of Studies on Alcohol and Drugs.

According to the man who led the research, the ads they reviewed were in compliance self-regulatory guidelines that apply to alcohol-related advertisements. The voluntary standards state that ads for alcohol must not be featured in magazines more than 30 percent of the readership is under the age of 21.

However, by looking at magazines favored by younger readers, researchers found that those magazines were more likely to include advertising for alcohol brands favored by underage drinkers. Indeed, individuals between the ages of 18 and 20 had a five to nine times higher chance of being exposed to popular brands of alcohol in the magazines they preferred than to other brands of alcohol. This is concerning to the conductors of the research due to the higher risk of this age demographic to the negative consequences of alcohol abuse.

In addition to alcoholism and death due to overconsumption of alcohol, underage drinking is also a punishable criminal offense. Indeed, underage drinkers could face expulsion from school and criminal consequences if they are found guilty of such crimes. Still, each individual who is accused of a criminal act will have the opportunity to defend him or herself against the allegations in court. Furthermore, an accused person will not face punishment or conviction until -- and only if -- he or she is proved to be guilty beyond reasonable doubt in a court of law.

Source:  wistv.com, "Teens drawn to heavily advertised alcohol brands" Jul. 08, 2014

No Comments

Leave a comment
Comment Information
Email Us For A Response

How Can We Help You?

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

If you are looking for an experienced Columbia, South Carolina, attorney, contact our team to find out how we can help you.

Call 803-407-4140 today Free consultations Credit cards accepted

Lord Law Firm, LLC
7436 Broad River Road
Suite 110
Irmo, SC 29063

Phone: 803-407-4140
Fax: 803-407-4710
Irmo Law Office Map

free consultation: 803-407-4140